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Diving Into Data: What Marketers Can Learn From Shark Week
You may have heard of pool sharks and card sharks, but how about marketing sharks? Because the folks behind the now-famous (or is it infamous?) “Shark Week” at Discovery Channel definitely deserve that...
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Instagram Is Thankful: Record Posting Volume On Thanksgiving Day
For better or worse, cameras have long been a staple at holiday dinners this time of year. Since the advent of camera phones, though, it’s easier than ever to grab a shot of youngsters decked out in...
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Is Your Content Authentic? Three Ways To Keep It Real
“We need some authenticity in the world!” Donny Deutsch declared on The Tonight Show with Jay Leno a few weeks ago. “We are losing authenticity everywhere in society,” he said, citing recent fiascos...
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Content is (Still) King
In their third annual research report, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, the Content Marketing Institute (CMI) and MarketingProfs reveal that B2B marketers...
View ArticleFive Ways To Make The Most Of Your Marketing Spend
Consumer spending inched upward in May, and this uptick – combined with other indicators, of course --suggest the US economy is continuing to recover. Even so, many marketers still feel as though their...
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Three Reasons Why It’s Time For B2Bs To Take Action On Content Marketing
Even though content marketing has been around for years now, the topic continues to generate plenty of buzz. Why? Because when it’s done right, content marketing works. Just ask the throng that Content...
View ArticleHow We Made Our Data-Driven Marketing Video: A Content Marketing Success Story
I know I’m not revealing any company secrets if I tell you that all of us at Teradata Applications are advocates for data-driven marketing. Can you blame us? We’ve seen our customers increase profits...
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Five Things Marketers Need To Know About Google’s Hummingbird Update
It’s not unusual for Google to fine-tune its algorithms, but this autumn, the marketing world has been particularly aflutter (sorry, I couldn’t resist) about the latest update, called Hummingbird. Why...
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How To Maximize The Potential Of The Email Channel
Marketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as...
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Maximize Owned Presence and Paid Opportunities on Social Media: Facebook,...
A question: What is your goal, as an employee or team member, at your company? What is your duty, as a marketer, on a global scale? Where do those two intertwine, and how best to serve each calling?...
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